So, you’ve saved up some money to make it as the initial capital for your small business. You got your ideas ready, you got your storefront ready, and you’ve probably even had someone create a website for you.
Once everything has been set, you might think that there is nothing left to do. Well, there is. For your business to actually be called a “business”, you need to have customers. And, in this day and age, if your online presence is not good enough, then the only people that are going to your stores are the ones that visit your physical shop.
That being said, this is where search engine optimization comes in. When you have a website optimized for your SEO campaign, your page will be ranked high and people typically only click on the sites that are featured in the first few pages.
So, you’re probably think about how you can get started. Well, lucky for you, I am here to help! Today, I am going to give you a basic guide on how you can get started using SEO for your small business.
Know that Keywords Matter
Search engine optimization relies on keywords because these are the group of words that people use to search for something.
For instance, they might want to find recipes for baking a cake or they probably want to find a car mechanic in their area.
Whatever their search query is, the keywords are crucial when it comes to SEO and, therefore, it is only fitting that you focus on them first.
You can certainly start brainstorming with your team for possible keywords that people use to find your business, but for a more technical approach, you can use tools like Google Ad’s Keyword Planner to start.
Add Keywords in Strategic Places
Once you’ve come up with suitable keywords that you can use, be sure to implement them in your title, your metadata, and of course, your actual content.
Businesses should leverage online listings because Google actually favours local businesses more than the global ones.
You can go ahead and sign up for a Google My Business account, but you shouldn’t stop there. Go to other online and local listing as well and be sure to get listed on those platforms for better coverage.
Add Fresh Content Frequently
For SEO to work for you, your business has to create written content that talks about the products or services that you offer. People often have a lot of questions pertaining to the products that they will buy, so a good place to start would be to create an article that aims to answer all of the frequently asked questions about your business.
In addition, you must upload content on a regular basis. Once or twice a week would be good, but the more articles you can write in a week, the better.
Leverage the Power of Social Media
Social media channels are a great way for you to let your business be known to the world. Sign up for accounts on popular social media platforms such as Facebook, LinkedIn, Twitter, and Instagram and promote your venture there.